Ecommerce Evolution

“WallCann's programs will wow you!"

WallCann is providing organisations with practical processes to enchance their ability to profit from eCommerce.

What sets WallCann apart is the extensive commercial experience combined with advanced web skills.

WallCann understands and manages the barriers that prevent successful ecommerce activity.

DISCOVER NOW how WallCann's online marketing solutions can improve your business results.

McDonald’s is referred to as the case study in organizational genius. No industry on earth can fail to learn from this extraordinary business.

However, precisely what made organisations great yesterday may not cut the mustard tomorrow. Many organisations are faced with either dramatic transformation or a slow disappearance.

Perhaps no other symbol is more universally recognised throughout the world than the golden arches. Does McDonald's represent the perfect industrial era factory system? Simplicity, careful planning, systemization, standardisation, customer service which are all factors in their global success.

The developed world is shifting away from factory massification, mass production, standardisation, one size fits all. We are now moving quickly through a process of mass customisation and demassification, choice and serving individual needs. Of the top 500 US corporations in 1970’s, less than 200 still exist, just 4 decades later. Many of the survivors have radically transformed. Remember IBM and Wang, world leaders in computer
technology? They were both overtaken, IBM survived by undertaking a radical transformation and Wang disappeared.

The latest PC's are configured in an infinite variety of ways by companies like Dell for individual consumers, who in turn are the producers (ie Prosumers) of unique applications and processes on their individually configured (or mass customised PC’s). Possibly the next stage is Prosumers who develop individually and uniquely configured machines that turn out customised products for 1 person at a time?

Witness the growth of healthy eating and huge choice of combinations provided by Subways mass customisation. Subway, is more than healthy eating, it is also one of a series of new entrants that have pushed McDonald’s into a radical transformation away from industrial age, mass produced, globally totally standardised “factory” burger production line.

What has McDonald’s still got that others have not already improved upon? McDonald’s is renowned all over the world for its McDonald's training process. Promotion is based on merit and dedication. Has the training moved from a factory process of rote learning to a model for engendering invention, choice, creativity and individualism?

And what’s next! Demassification? Will the factory franchise change? How will McDonald's transform their critics into Advocates? Will Prosumer Advocacy through McDonald’s community programs be enough, or will the community program resemble a spin factory?

WallCann analyses the trends and is continually building world leading Prosumer Community marketing programs, designed to integrate and in fact stimulate prosumers. WallCann Prosumers are encouraged to add their own creative features through a simple to use content management, CRM, advocacy, transaction and social media sales applications. WallCann's Prosumer Advocacy marketing tools and training are ready to transform your organisation into a rising star.

If you need to break free from a rusted on obsolete web site, now is a great time to take up WallCann’s new Content Management website offer. WallCann, has an advanced R&D, sales & marketing recognised for its commercial capability (see commendation). WallCann is well prepared to build viable websites today with sales applications that will help your organisation remain relevant into the future.

DISCOVER NOW how WallCann can transform your business results to rising star status.

The 6 stages of evolution for ecommerce operation.

Stage 1 Traffic Generation

Stage 2 Traffic Control

Stage 3 Merchant & Data

Stage 4 ECom Business

Stage 5 Business Logistics

Stage 6 Community

	Stage 1 Traffic Generation		Stage 2 Traffic Control		Stage 3 Merchant & Data Processing Integration
	Research & compare Domain management strategy Pay Per Click (PPC) Search Engine Optimisation (SEO) Search Engine Marketing (SEM) Forums / Blogs / Surveys TV/Radio Posters Print Direct mail inserts and letter box		Web architecture & design Research & development Programming Advocate Interface Traffic Statistics Programs Track Sales and Rewards Prosumer Advocates Prosumer Advocate Marketing Manage Down-line Prosumer Advocates Staff development eCommerce training		Programming of Database Programming merchant gateway Data Base management 2 Opt Email ICANN compliant Transaction Gateway Processing Data Feeds Vouchers Research & development Staff development eCommerce training
	Stage 4 ECommerce Customer Reward Marketing		Stage 5 Business Logistics		Stage 6 Community Network
	Customer ECommerce Interface: Product Sourcing Product Development Service Accounting KPI Programming Research & development Staff development eCommerce training		Customer ECommerce Interface: Live Help Feedback Customer Service Re-Order, Cross Sell, Upsell Community Programs Handling and Shipping Research & development Staff development eCommerce training		Sponsorship Prosumer Advocates of Cause Marketing Forum networking Research & development Staff development eCommerce training