Business evolution - differentiated esolutions to:

• Build our clients' standing in the community.
• Enhance the economic prospects of our stakeholders within a sustainable environment.
• Offer informed product/service evaluations and live help to improve consumer choice.
• Moderate social media forums to exchange personal feedback, ideas, requests and solutions in a secure environment.
• Promote community values that assist financial and personal health development.
• Provide a great customer rewards marketing delivery system for both products and services.
• Develop your business using WallCann's Prosumer Advocate suite of tools.

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WallCann’s Advocates

WallCann has developed a suite of tools that are used to achieve insight and intimate knowledge of the market’s needs and wants. One of the most powerful concepts WallCann is working to develop is that of the new Prosumer Advocate and how it can help you achieve market insight and eliminate blind spots in your understanding of market needs.

WallCann first came across the concept of the Prosumer as a blend of producer and consumer in the 1980 book called The Third Wave written by the futurist Alvin Toffler. The term was used by Toffler to describe a possible future type of consumer who would become involved in the design and manufacture of products, so they could be made to individual specification. Also known as mass customization, we have seen several companies like Dell and WallCann embrace the idea.

In the context of mass customization, the word certainly applies to web 2.0 services where the members create and consume their own content. For more information check out the video featured on Read/Write web from Davide Casaleggio where Prosumer is featured strongly.

Regis McKenna (www.regis.com) provides an observation that companies are now both producing and using (consuming) their products in “real-use” situations to gain good inside and intimate knowledge of the market. If you think about it, that can be very powerful and provide a company a real advantage in understanding what the market really wants. In some markets, especially fast moving high-tech segments, where the rules, expectations, and for that matter “customers” are being created in real-time, it may be the most efficient way to stay ahead of the pack.

Clive Wallace, WallCann's founding CEO recalls acting in the role of prosumer while heading Spectrum Network R&D facility developing leading edge GPS technology for vehicle location and tracking during the early 1990’s. Wallace felt that if it weren’t for his hands-on daily usage of the product, he and his team would have missed a lot of innovative opportunities and quite frankly designed products that consumers didn’t need or want. The old eloquent solution without a known problem to solve syndrome.

Think about product developers who are involved with creating high advanced performance time and ranging equipment GPS engines. Yes of course a developer can work from a set of well articulated specifications, but specifications often aren’t well articulated and without the intimate knowledge gained by being a consumer, the specifications are lost in translations. Nothing like experience a product first hand to really know what it takes to make it great.

So that’s the positive side of being a consumer of your own designs and products. You gain intimate knowledge by “doing.” On the flip side however, you can fool yourself by believing you are the market and really miss the mark. An example that comes to mind immediately are the original GPS location and tracking engines interfaced with radio transponder communications.

There were plenty of GPS players on the market long before Navman was introduced. Many of them were designed by technologist who used their products and loved what they created. The problem with most of those GPS trackers was that the human interface was designed by people trained in a software engineering paradigm of hierarchical data structure – i.e. folders and top down navigation. Perfectly fine for users that understand the interface, but a disaster for the rest of the world that just wanted to track their location not wanting to master reverse notation logic. (Of course the other major problems with these early entrants is that they did not solve the whole product – i.e. working out a deal with digital mapping providers for continuously updating road maps.

While you can work on being your own prosumer as much as you can, the example above points out a major flaw in that at best, as a prosumer you may only be capturing one market perspective, your own, which may or may not be the biggest opportunity out there. So WallCann’s advice is to continue to use and experience your products, but understand that it’s a big world out there and getting outside perspective, will lead you to broader commercial success. This is where the WallCann experience of developing tools that Prosumers and their Advocates is so important.

We are interested in hearing your thoughts on Prosumer Advocate tools and experiences. Contact us on our WallCann Twitter.

Since inception, the WallCann team has designed esolution marketing programs to support a diverse range of sustainable, productive and environmentally sound activities. The Knowledge Age is now dawning and it will thrive on economically sound technology solutions adding value and enhancing our quality of life.

There are many practical examples of WallCann development and promotion of environmentally sound technology using Prosumer Advocate suite of products. They include:

• Build Community support for great causes like Solar Spirit Australia and Zaidee Rainbow Foundation creating sustainable sponsorship funding

• Plastic Recycling turning waste into longlife durable products, which in turn can be recycled.

• Hybrid Engine Power more energy and fuel efficient technologies reducing our reliance on non renewal oil production.

• Power Inverters that convert DC to AC power. Use power generated by vehicles and stored in batteries to drive appliances and tools for consumers and trademen. This clean green power also eliminates noise pollution associated with oil powered generators.

• Solar panels that converts the energy from the sun into power for domestic and tradesmen applications.

• Email Performance lessening our dependence and consumption of paper.

• WCR online shopping convenience of web shopping time saving and reduced dependence on transport.